Jonathan Lakin

An experienced CEO and visionary of high growth media, technology and data businesses. Founder and CEO of Intent HQ. Intent HQ has developed a radically new way of understanding consumers using cutting edge Machine Learning and Natural Language Processing to automate consumer data science. Using Intent's engine results in a step change in business performance - for example with Sky Italia, the Intent engine delivered a 950% improvement in redemption rates, vital to addressing their churn. I have spent my life creating, leading and investing in early stage and growth technology ventures, having worked at Loyalty agency Blacksun Plc, WhiteLight Systems (OLAP & Analytics – sold), Global Workplace (Services to Top 30 Global Business Schools – sold), eTalentworks (Recruitment tech – floated), Rights Marketing (Media Futures & Web based entertainment formats – sold stake to business partner) and Humotion GmbH (Internet of things – current). I'm passionate about good design, cognitive computing and using data to deliver evidence based solutions. With an MBA from IESE Business Schools Global Executive MBA (GEMBA) program (ranked No.1 Globally by the FT) I've learnt to marry intuition with evidence based approaches and that others often have more interesting and effective solutions than you. I remain a Non Executive Director of Humotion GmbH (http://humotion.de/) and a partner in Delaro GmbH.