Founded in London in 2012, Medra Capital invests in innovations that promote sustainability and minimise impact to the environment, including energy saving, asset sharing, green technology, and re-using. However, they may invest in ideas that they find particularly appealing, even if they do not have a sustainability angle. They have invested in a range of companies, including Sugru, Boatbound, and Vantage Power, which retrofit fuel-saving hybrid engines for heavy vehicles.