Since its launch in 2009, Whole30 has transformed the lives of millions of people by eliminating cravings, improving energy and sleep, relieving medical symptoms, and promoting sustainable weight loss. The program, which has a strong online presence with 2 million monthly visitors and a large social media following, offers personalized nutrition plans that are balanced and sustainable. Whole30 is more restrictive than the paleo diet, as it excludes natural sweeteners like honey and maple syrup. The program has been featured in best-selling books and has helped people reset their relationship with food and own their health in just 30 days.