Founded by Sunny Harisinghani and Aniruddha Nanivadekar, Intelitaap aims to create a category of data mining and analyzing in physical spaces. Their scalable location-based technology detects consumer time spent in physical spaces, providing better value propositions for industries such as retail, stadiums, airports, and smart cities. Their in-store analytics platform utilizes cloud-connected sensors to analyze data for optimizing the consumer experience within a store. By comparing time spent on each product shelf to goods sold, retailers can optimize merchandising and increase sales.