Doopla operates an online platform in Mexico that simplifies the lending and borrowing process by selecting responsible borrowers with low risk profiles. The platform allows investors to put their money into these borrowers, earning higher returns compared to traditional institutions. Borrowers repay their loans through direct deductions from their payroll. Founded in 2016, Doopla aims to revolutionize personal loans in Mexico by creating a digital community of individuals seeking fair interest rates for loans and lenders seeking better returns.