Roxot uses machine learning algorithms to analyze data about visitors, content, bids, ad placements, and networks in order to provide publishers with insights into what generates the most revenue. By automatically pricing each impression with dynamic price floors, Roxot removes the guesswork and increases publishers' bottom line. As an official partner of prebid.js, Roxot optimizes online ad auctions and offers publishers visibility into the results of their monetization strategy. With a full-service programmatic monetization solution, Roxot acts as a team of experts, combining AdOps, Data Scientists, and Developers, to help publishers grow their ad revenue and maximize the value for advertisers.