Last deal

$1.52M
Local Amount - CAD 2M

Amount

Seed

Stage

29.01.2020

Date

3

all rounds

$4.05M

Total amount

Financing round

General

About Company
Contxtful is an AI-driven technology that identifies user intent and context using mobile device sensors, without invading privacy.

Industry

Sector :

Subsector :

Also Known As

CONTXTFUL

founded date

01.02.2017

Number of employees

Company Type

For Profit

Last funding type

Seed

IPO status

Private

Description

The technology provides attention, viewability, and predictive marketing analysis for audience engagement, segmentation, and real-time marketing data insights across various industries such as Adtech, Martech, Insurance/Banking, Fintech, Video Streaming and Game Engines providers. The platform optimizes and maximizes advertisement placements with real-time insights and viewership scores, automatically measures advertising displayed online, and offers an attention metric called Receptivity to identify real, attentive users. Contxtful's solution respects privacy and helps clients increase add monetization and optimize their programmatic display and video campaigns.
Contacts

Contact Email

Phone number

Social url

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Their latest funding was raised on 29.01.2020. Their latest investor TandemLaunch. Their latest round Seed

Date 
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Money Raised 
Lead 
29.01.2020
4
$1.52M
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Guillaume Bouchard

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current job

CONTXTFUL Technologies
CONTXTFUL Technologies

count Of Investments

2
Co-Investors
Investors
7
3

Number of lead investors

7

Number of investors

Investor 
Lead 
Round 
Partners 
Yes
Pre-Seed, Seed
Yes
Pre-Seed
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Guillaume Bouchard

Guillaume Bouchard

I consider myself a highly passionate entrepreneur. I enjoy building and managing teams in fast-growth environments. I spent the first few years of my career within a franchise model called College Pro Painters and then launched a University school project (nvi) which was sold 8 years later to Dentsu Aegis Network (rebranded iProspect Canada) and stayed there for 5 years, almost tripling the baseline revenue and increasing 6 fold its bottom line. In 2018 I joined CONTXTFUL, a a Montreal-based technology start-up focused on developing products that provide insights on mobile users, improving how advertisers and insurers interact with their customers. We recently closed a 2M$CAD seed and are in the mist of commercializing our initial products. I love daunting projects and I also strongly believe in a world with better interactions between brands and consumers - but in a ethical and non-intrusive way. I enjoy thinking outside-of-the-box and always believed challenges only make you smarter (and sometimes stronger too!). One of my favorite mantra is the Stockdale paradox, which I try to live by every day: #1 You must retain faith that you will prevail in the end, regardless of the difficulties... AND at the same time #2 You must confront the most brutal facts of your current reality, whatever they might be.

current job

CONTXTFUL Technologies
CONTXTFUL Technologies

count Of Investments

2

People

Founders
3
Guillaume Bouchard
Guillaume Bouchard

Guillaume Bouchard

I consider myself a highly passionate entrepreneur. I enjoy building and managing teams in fast-growth environments. I spent the first few years of my career within a franchise model called College Pro Painters and then launched a University school project (nvi) which was sold 8 years later to Dentsu Aegis Network (rebranded iProspect Canada) and stayed there for 5 years, almost tripling the baseline revenue and increasing 6 fold its bottom line. In 2018 I joined CONTXTFUL, a a Montreal-based technology start-up focused on developing products that provide insights on mobile users, improving how advertisers and insurers interact with their customers. We recently closed a 2M$CAD seed and are in the mist of commercializing our initial products. I love daunting projects and I also strongly believe in a world with better interactions between brands and consumers - but in a ethical and non-intrusive way. I enjoy thinking outside-of-the-box and always believed challenges only make you smarter (and sometimes stronger too!). One of my favorite mantra is the Stockdale paradox, which I try to live by every day: #1 You must retain faith that you will prevail in the end, regardless of the difficulties... AND at the same time #2 You must confront the most brutal facts of your current reality, whatever they might be.

current job

CONTXTFUL Technologies
CONTXTFUL Technologies

count Of Investments

2

Guillaume Bouchard

Benoit Martel
Benoit Martel

Benoit Martel

I have successful experience in providing strategic and operations leadership, innovation and value creation, from early-stage to growth-stage for small to medium size companies. I’m a results-oriented leader who enjoys building, scaling or turning-around businesses. Innovative, I’m a results-oriented executive with extensive experience in senior management roles recognized within the creative, advertising and software industries. For over 18 years, I built 5 businesses based in Montreal and New-York City, most notably FOGstudio (acquired by ShedMtl), TALK Management Systems, Interstate.tv, Boogie/BLVD and Contxtful. I have experience in growing P&Ls through organic and inorganic strategies. I’m a recognized industry expert on bridging the gap between technical innovations and creativity management while implementing disruptive business models. In addition to building great media companies, software products and scouting the right artists and/or technologists, I am passionate about identify deficiencies and establishing tactical plan. I create the vision then I bring the strategy to life. I’m a hands-on operations manager with a defined focus on implementing a strong business development culture driven by revenues and results. I’m an energetic individual and skilled at working with all levels of people. I understand how to motivate my co-workers to get them performing at the highest levels. I have superior interpersonal skills, capable of resolving multiple and complex cross-functional issues and motivating staff to peak performance.

current job

CONTXTFUL Technologies
CONTXTFUL Technologies

organization founded

4

Benoit Martel

Alexandre Désilets-Benoit
Alexandre Désilets-Benoit

Alexandre Désilets-Benoit

I see myself as a man of logic and reasoning. Knowledge is my way of becoming a better person every day and contributing to the society in which I live. I'm a Ph.D and former postdoctoral fellow in physics. I plan on bringing the ideas and new concepts of the academic world to the reality of our technological world. I have over 15 years of experience in experimental physics, electronics, data analysis, software development and a strong mathematical background in statistics and signal analysis, coupled with a passion for algorithm coding. I have worked over the last 10 years with research institutes in Switzerland, Germany, France, USA, Canada and England for my post-graduate studies. These collaborations allowed me to hone my skills in experimental research and team administration while providing my with a solid foundation in material science, project management and various applications of electronics.

current job

CONTXTFUL Technologies
CONTXTFUL Technologies

organization founded

2

Alexandre Désilets-Benoit

Employee Profiles
3
Guillaume Bouchard

Guillaume Bouchard

CEO

Alexandre Désilets-Benoit

Alexandre Désilets-Benoit

CTO + Co-Founder

Benoit Martel

Benoit Martel

COO + Co-Founder

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