The platform collects real-time data from over 1.5 billion unique devices in the US every month, using AI-based NLP to extract relevant keywords and derive interests and psychographics. Clickagy's team of Audience Strategists curate formulas based on deterministic, observed user behavior, providing marketers with data-driven insights in real-time. The company's cutting-edge technology enables businesses to reach both broad populations and specific users with accuracy and scale.