Sport Heroes' platform encourages, values, and rewards riders by offering them coupons in exchange for running, and the distance covered is converted into stress points, which are then redeemed against rewards from various brands. The company also offers corporations drive engagement and cohesion in the workforce. Sport Heroes operates some of its own services: Running Heroes, Cycling Heroes, and Swimming Heroes, which are motivational programs available in France, UK, and Australia and have over one million members.