General

People

Activity

Last deal

$300K

Amount

Seed

Stage

07.03.2024

Date

3

all rounds

$510K

Total amount

date founded

Financing round

General

About Company
FreeStand is a B2B Marketplace that helps FMCG brands execute personalised and data-driven product sampling campaigns.

Industry

Sector :

Subsector :

Also Known As

FreeStand, freestand, sampling, product sampling, product sampling platform, Free Stand

founded date

07.06.2017

Number of employees

Company Type

For Profit

Last funding type

Seed

IPO status

Private

Description

The company has developed a marketing technology platform that digitizes and automates all product sampling operations, allowing FMCG brands to deliver physical product samples to digitally targeted customers. By combining modern digital marketing and customer feedback practices, FreeStand enables brands to execute first party product sampling campaigns that are scalable and personalised. The platform provides brands with valuable data insights that can be used to optimise future campaigns and improve customer engagement.
Legal Names

Legal name

Free Stand Sampling Solutions Private Limited
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Number of lead investors

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Number of investors

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Partners 
Guneet Singh

Guneet Singh

Guneet Singh is a Head Marketing & Creative Solutions at Google. He attended SPJIMR SP Jain Institute of Management & Research during 1999-2001.

current job

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Apoorva Ranjan Sharma

Apoorva Ranjan Sharma

Apoorv Ranjan Sharma leads the core team at VentureNursery as Executive Vice President. In his previous roles in other firms, he has established many incubators and, grown angel networks and has mentored over 100 start-ups on fund raising techniques, many of whom have gone on to secure angel and VC financing. He recently exited Indian Angel Network (IAN) where he led Western Region Investments and Technology Incubator. IAN is the largest angel investment network in Asia with 180 Angel investors and looks to invest up to US$ 1m. He was instrumental in establishing many new initiatives at IAN i.e. Small Deal Group for <50 Lakh Investments, Angel Network at Pune, Boot Camps, IAN Incubator and the IAN newsletter apart from setting new heights for Mumbai Chapter. During his stint, he was helped closed nine deals in FY 2012. In the past, he has been responsible for establishing JSS Technology Business Incubator, JSS SEED Fund (First Government sponsored SEED Fund), Amity Capital Venture (Now $25m Education focused fund) and Amity Innovation Incubator. Some of ventures mentored by him include Venera Technology (World Leader in Analyser), Apnacircle.com ($25m merger with Viadeo), CircuitSutra Technology (Leader in System on Chip), Netika Solution (Biometric device venture employing largest number of deaf in India). He was also associated with Indian Venture Capital Association’s operation and research functions. He had spent close to a decade in IT Industry and has worked in an angel funded start-up in Europe. He is a regular speaker on many prestigious fora related to angel investments and incubation and had been visiting faculty at top entrepreneurship institutes such as SP Jain and EDII. Sharma holds an engineering degree from HBTI Kanpur, an M.B.A from Asia Pacific Institute of Management, Delhi, and Diploma in Mentoring from HAAS Business School, Berkley, University of California. He is currently pursuing his PhD in Innovation Management from Amity University. He lives in Mumbai with his wife Parul, daughter Shristi and son Shreyas.

current job

Venture Catalysts
Venture Catalysts

organization founded

2

People

Founders
3
Kavach Chandra
Kavach Chandra

Kavach Chandra

Kavach Chandra is a Chief Technology Officer at Freestand Sampling Solutions Private Limited. He attended Stanford University.

current job

Free Stand Sampling Solutions
Free Stand Sampling Solutions

organization founded

1

Kavach Chandra

Sneh Soni
Sneh Soni

Sneh Soni

Sneh is the founder of FreeStand with the background in statistics and social entrepreneurship. She is an LSR alumna and a passionate marketer, innovating in the FMCG space. With FreeStand, they are digitizing product trial campaigns for FMCG brands

current job

Free Stand Sampling Solutions
Free Stand Sampling Solutions

organization founded

1

Sneh Soni

Konark Sharma
Konark Sharma

Konark Sharma

Konark Sharma is the Co-Founder & CEO at Free Stand Sampling Solutions. Konark Sharma attended Maharaja Agrasen Institute Of Technology.

current job

Free Stand Sampling Solutions
Free Stand Sampling Solutions

organization founded

1

Konark Sharma

Employee Profiles
4
Mayan Kansal

Mayan Kansal

Vice President

Kavach Chandra

Kavach Chandra

CTO

Sneh Soni

Sneh Soni

COO and CBO

Konark Sharma

Konark Sharma

CEO

Activity

Recent News
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