Last deal

$6.05M

Amount

Venture - Series Unknown

Stage

22.08.2023

Date

3

all rounds

$25.11M

Total amount

date founded

Financing round

General

About Company
SmartCommerce provides a click-to-purchase shopping cart platform for CPG brands.

Industry

Sector :

Subsector :

founded date

01.01.2009

Number of employees

Company Type

For Profit

Last funding type

Venture - Series Unknown

IPO status

Private

Description

Founded in 2009 by Jennifer Silverberg, SmartCommerce aims to simplify the path to purchase for customers of CPG brands like P&G, Unilever, and Nestle. Their Click2Cart functionality allows shoppers to add products to their digital store carts from anywhere, including social media, email, and ads. SmartCommerce's services are scalable for brands of any size and are available across EMEA, North & South America. By improving the customer buying experience and increasing impulse purchases, SmartCommerce helps CPG brands drive success.
Contacts

Contact Email

Phone number

Social url

Similar Companies
1000
A Tent

A Tent

A Tent is an omni-channel platform that creates a functional eCommerce.

Sector

Software and Computer Services

Subsector

Consumer Digital Services

Keywords

E-Commerce, Retail, Fashion

Location

Nigrán, Pontevedra, Spain
Sellpoints

Sellpoints

Sellpoints helps brands and retailers increase sales and reduce product returns by providing an optimization platform.

Sector

Software and Computer Services

Subsector

Consumer Digital Services

Keywords

E-Commerce, Retail, Marketing

Location

Emeryville, CA, USA

total rounds

5

total raised

$22.18M
Scalefast

Scalefast

Scalefast simplifies and streamlines e-Commerce for inspirational brands using AI and e-Commerce expertise.

Sector

Software and Computer Services

Subsector

Consumer Digital Services

Location

El Segundo, CA 90245, USA

total rounds

4

total raised

$32M
ZINation

ZINation

ZINation is an all-in-one tech stack that automates and personalizes multi-channel engagement for brands.

Sector

Software and Computer Services

Subsector

Consumer Digital Services

Keywords

E-Commerce, Retail Technology, Software

Location

Ottawa, ON, Canada

total rounds

2

Financials

Funding Rounds
10
3

Number of Funding Rounds

$25.11M

Money Raised

Their latest funding was raised on 22.08.2023. Their latest investor Mathers Associates. Their latest round Venture - Series Unknown

Date 
Funding Round 
Investors 
Money Raised 
Lead 
The Argentum Group

The Argentum Group

Argentum is a NY growth equity firm investing in B2B software companies.

Sector

Investment Banking and Brokerage Services

Subsector

Asset Managers and Custodians

Keywords

Financial Services, Venture Capital, Finance

Location

New York, NY, USA

count Of Investments

43

count Of Exists

13
The Argentum Group

The Argentum Group

Argentum is a NY growth equity firm investing in B2B software companies.

Sector

Investment Banking and Brokerage Services

Subsector

Asset Managers and Custodians

Keywords

Financial Services, Venture Capital, Finance

Location

New York, NY, USA

count Of Investments

43

count Of Exists

13
Valor Ventures

Valor Ventures

Valor Ventures is an Atlanta-based venture capital firm that invests in financial inclusion platform technology.

Sector

Software and Computer Services

Subsector

Software

Location

Atlanta, GA, USA

count Of Investments

35

count Of Exists

1
Co-Investors
Investors
7
4

Number of lead investors

7

Number of investors

Investor 
Lead 
Round 
Partners 
No
Venture - Series Unknown
Yes
Series B, Venture - Series Unknown
Yes
Venture - Series Unknown
Mathers Associates

Mathers Associates

Mathers Associates is an investment partnership that provides private and public equity investments.

Sector

Closed End Investments

Subsector

Closed End Investments

Keywords

Financial Services, Finance

count Of Investments

4
The Argentum Group

The Argentum Group

Argentum is a NY growth equity firm investing in B2B software companies.

Sector

Investment Banking and Brokerage Services

Subsector

Asset Managers and Custodians

Keywords

Financial Services, Venture Capital, Finance

Location

New York, NY, USA

count Of Investments

43

count Of Exists

13
Walter Barandiaran

Walter Barandiaran

Walter H. Barandiaran is a Managing Partner and Co-Founder of The Argentum Group. Walter has more than 20 years of private equity experience during which time he has led over 30 investments for Argentum and has served on the boards of 24 companies. Walter's areas of investment expertise include business services, industrial/environmental services and technology-enabled services. Walter led the firm's investments in AFS Technologies, Continental Waste, CrossMedia Services, Eastern Environmental Services, LifeStar, Metalico, Omnipoint, USA Waste (now Waste Management), and Wimba. Walter currently serves on the boards of EQM Technologies & Energy, Inc., Conner Industries and Mediant Communications LLC. Prior to co-founding Argentum in 1988, Walter was Senior Vice President, Corporate Finance at Steinberg & Lyman, an investment banking firm (now Healthcare Ventures, LLC). Walter received a BBA in International Business from Baruch College (CUNY) and attended the Stern School of Business at New York University. Walter is a trustee of The Baruch College Fund of Baruch College, CUNY and serves on the Advisory Board of the Lawrence N. Field Center for Entrepreneurship.

current job

The Argentum Group
The Argentum Group

count Of Investments

2

count Of Exists

2
Run Capital Investment Fund

Run Capital Investment Fund

Run Capital Fund invests in early-stage tech startups in Russia.

Sector

Investment Banking and Brokerage Services

Subsector

Asset Managers and Custodians

Location

Nicosia, Cyprus

count Of Investments

13

count Of Exists

4
Acquisitions
2
Acquiree Name 
Date 
Price 
Acquisition Name 
Basketful acquired by SmartCommerce

Basketful acquired by SmartCommerce

acquirer

SmartCommerce
SmartCommerce

date

11.10.2022

type

Acquisition
Basketful

Basketful

Basketful provides ecommerce and media optimization for CPG brands.

Sector

Retailers

Subsector

Diversified Retailers

Keywords

Content, Content Creation, E-Commerce

Location

Minneapolis, MN, USA
Myxx acquired by SmartCommerce

Myxx acquired by SmartCommerce

acquirer

SmartCommerce
SmartCommerce

date

04.10.2022

type

Acquisition
Myxx

Myxx

Myxx is a shoppable marketing platform that allows customers to purchase recipes tied to the SKU's of the grocers with one click.

Sector

Software and Computer Services

Subsector

Consumer Digital Services

Keywords

Analytics, E-Commerce, Marketing

Location

Cary, NC, USA

total rounds

1

total raised

$400K

People

Founders
1
Jennifer Silverberg
Jennifer Silverberg

Jennifer Silverberg

current job

SmartCommerce
SmartCommerce

organization founded

1

Jennifer Silverberg

Employee Profiles
13
Dede Houston

Dede Houston

Chief Product Strategy Officer

Elizabeth Halkos

Elizabeth Halkos

Chief Operating Officer

Don Knapp

Don Knapp

Chief Sales Officer

Rob Sefick

Rob Sefick

CTO

Haley Rubin

Haley Rubin

VP Client Success

Russell Caldwell

Russell Caldwell

COO

Roberto Zoco

CTO

David Byelick

David Byelick

Senior Vice President Sales

Activity

Recent News
1