Shovel apps is a cloud-based platform that allows developers to create mobile applications for Android, iOS, and Windows Phone using web technologies like HTML, CSS, and JavaScript. The platform provides different designs for each platform and allows access to native functionality through generic JavaScript methods. It is particularly useful for creating e-commerce mobile applications and integrates with popular e-commerce platforms like Magento, WooCommerce, and Shopify. Shovel apps makes it easy to transition from web-based to mobile applications and offers a scalable and maintainable solution for developers.