The cloud-based platform, launched in 2012, uses big social data scoring to provide B2B services such as smart social customer segmentation for e-commerce, as well as B2C services like mobile applications for smart social search among first and second degree connections. Endorphin analyzes all digital footprints of a user's online connections, including working history, education, interests, reach, network, and check-ins, and gives a score to every action to form people ratings. This allows users to easily find the best professionals according to their needs. Based in San Francisco, California, Endorphin also offers an Open API for digital footprints evaluation.