Adello Inc
Company

Last deal

Amount

Venture - Series Unknown

Stage

05.09.2017

Date

2

all rounds

$2M

Total amount

date founded

Financing round

General

About Company
Adello is a leading Swiss AdTech provider specializing in accurate audience targeting.

Industry

Sector :

Subsector :

Keywords :

Also Known As

AdCTRL

founded date

01.01.2008

Number of employees

Company Type

For Profit

Last funding type

Venture - Series Unknown

IPO status

Private

Description

Adello uses its award-winning deep learning technology and self-improving campaigns to deliver exceptional accuracy in audience targeting for mobile advertising. Their proprietary programmatic media-buying platform harnesses the power of machine learning and big data to achieve marketing ROI for diverse industries, including retail, luxury cars, and financial services. With offices in Europe, Asia, and North America, Adello serves blue-chip clients such as L’Oreal, Sony Music, Samsung, BMW, Warner Bros, UBS, and Ikea. During the Covid-19 crisis, Adello supports advertisers with additional services and creative consultations to help them achieve their brand and direct-response goals. Their patented AI technology ensures brand safety and has earned them multiple awards, including recognition from Venture Leader China, Technavio, Gartner, and CRN.
Contacts
Legal Names

Legal name

Adello Group AG
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Sector

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Subsector

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total raised

$165K
Advangelists

Advangelists

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AcuityAds

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LoopMe

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Subsector

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Location

London, UK

total rounds

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total raised

$39.7M

Financials

Funding Rounds
2
2

Number of Funding Rounds

$2M

Money Raised

Their latest funding was raised on 05.09.2017. Their latest investor Swisscom Ventures. Their latest round Venture - Series Unknown

Date 
Funding Round 
Investors 
Money Raised 
Lead 
Swisscom Ventures

Swisscom Ventures

Swisscom Ventures is the venture capital arm of Swisscom AG, investing in early-stage tech companies since 2007.

Sector

General Industrials

Subsector

Diversified Industrials

Keywords

Venture Capital, Financial Services, Finance

Location

Zürich, Switzerland

count Of Investments

119

count Of Exists

31
Co-Investors
Investors
1
1

Number of lead investors

1

Number of investors

Investor 
Lead 
Round 
Partners 
Yes
Series A
Swisscom Ventures

Swisscom Ventures

Swisscom Ventures is the venture capital arm of Swisscom AG, investing in early-stage tech companies since 2007.

Sector

General Industrials

Subsector

Diversified Industrials

Keywords

Venture Capital, Financial Services, Finance

Location

Zürich, Switzerland

count Of Investments

119

count Of Exists

31
Acquisitions
1
Acquiree Name 
Date 
Price 
Acquisition Name 
HStreaming acquired by Adello Inc

HStreaming acquired by Adello Inc

acquirer

Adello Inc
Adello Inc

date

05.09.2013

type

Acquisition
HStreaming

HStreaming

Adello uses deep learning and self-improving campaigns for accurate audience targeting in advertising.

Sector

Software and Computer Services

Subsector

Software

Keywords

Analytics, Advertising, SaaS

Location

Redwood City, CA, USA

total rounds

1

total raised

$1M

People

Founders
4
Jan Stoess
Jan Stoess

Jan Stoess

Jan leads the engineering team that is behind AdCTRL's award-winning technology. Jan co-founded HStreaming, a Big Data technology company that merged with Adello in 2013. Prior, Jan was on his track to professorship at Karlsruhe Institute of Technology. During his research Jan worked at IBM Research and VMware. Jan holds many patents and published in areas of massive-scale computing, distributed storage, and energy management in datacenters. Jan holds a PhD in Computer Science from University of Karlsruhe, Germany.

current job

Adello Inc
Adello Inc

organization founded

1

Jan Stoess

Volkmar Uhlig
Volkmar Uhlig

Volkmar Uhlig

current job

Ghost
Ghost

organization founded

3

Volkmar Uhlig

Mark Forster
Mark Forster

Mark Forster

Mark is a serial entrepreneur, investor, and digital space veteran. Before founding Adello, Mark co-founded several companies, including OnEmotion, a mobile marketing development company, which was acquired by Goldbach. Before, Mark assumed general management positions at Minick, pioneer in interactive mobile applications, and Masterfoods, leading consumer goods company. Mark is regularly invited to speak at digital events and universities about mobile and its future. Mark holds an MBA from the University of St. Gallen in Switzerland.

current job

AirSage
AirSage

organization founded

3

Mark Forster

Jana Uhlig
Jana Uhlig

Jana Uhlig

Jana has 15+ years track-record turning business ideas into successful product. Before Adello, Jana was co-founder and CEO of HStreaming, a Big Data technology company that got multiple awards from Gartner and CRN. Before, Jana assumed management positions at Citibank, Raiffeisenbank, GE and Boston Consulting Group. Jana has passion for introducing products that lead globally. Jana is a certified Black Belt in Six Sigma project management and holds an MBA from Kellogg School of Management.

current job

Adello Inc
Adello Inc

organization founded

1

Jana Uhlig

Employee Profiles
8
Allan Schlundt Bodien

Allan Schlundt Bodien

Sales Director EMEA

Jan Stoess

Jan Stoess

Founder & VP Eng

Mark Forster

Mark Forster

Founder & CEO

Jana Uhlig

Jana Uhlig

CMO and Founder

Vanessa Marr

Vanessa Marr

VP Product & Operations

Activity

Recent News
0