LoopMe
Company

Last deal

$7.5M

Amount

Venture - Series Unknown

Stage

29.04.2021

Date

3

all rounds

$39.7M

Total amount

date founded

Financing round

General

About Company
LoopMe optimizes digital advertising using AI for better business outcomes.

Industry

Sector :

Subsector :

founded date

01.01.2012

Number of employees

Company Type

For Profit

Last funding type

Venture - Series Unknown

IPO status

Private

Description

LoopMe is a leading outcomes-based platform that leverages AI to optimize media delivery in real-time. Their core business helps brands and agencies achieve better advertising results through their AI-platform and flagship product PurchaseLoop. They provide a marketplace for more effective supply and demand connections, powered by programmatic delivery. LoopMe's data and analytics measurement suite, including their proprietary household and device graph, offers deep insights to various companies in the advertising industry. They solve attribution in real-time, use AI to optimize media delivery, and create measurable uplift against sales and other marketing goals. With headquarters in the UK and global offices across major cities, LoopMe aims to bring people and brands together by creating better consumer experiences through innovation and data-driven solutions.
Contacts

location

Contact Email

Social url

Legal Names

Legal name

LoopMe Ltd
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M&A Details
1

Acquired by

Mayfair Equity Partners

announced date

13.01.2022

price

$120M

Financials

Funding Rounds
8
3

Number of Funding Rounds

$39.7M

Money Raised

Their latest funding was raised on 29.04.2021. Their latest investor Da Vinci Capital. Their latest round Venture - Series Unknown

Date 
Funding Round 
Investors 
Money Raised 
Lead 
Da Vinci Capital

Da Vinci Capital

Da Vinci Capital Management is a private equity firm based in Moscow, Russia.

Sector

Investment Banking and Brokerage Services

Subsector

Asset Managers and Custodians

Keywords

Financial Services, Venture Capital, Finance

Location

St. Peter Port, Guernsey GY1 1WW, Guernsey

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25

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Business Growth Fund

Business Growth Fund

The Business Growth Fund is a private equity firm that invests in small and mid-sized businesses.

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London, UK

count Of Investments

429

count Of Exists

63
Co-Investors
Investors
11
3

Number of lead investors

11

Number of investors

Investor 
Lead 
Round 
Partners 
Yes
Venture - Series Unknown
No
Series A, Venture - Series Unknown
Yes
Series A, Venture - Series Unknown
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Moscow, Russia

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57

count Of Exists

9

People

Founders
2
Stephen Upstone
Stephen Upstone

Stephen Upstone

Stephen Upstone is an established figure in the mobile industry, having worked in mobile advertising since 2006, at the world’s leading mobile companies, including Ad Infuse (sold to Velti), LoopMe and many more. He has very strong experience in mobile and an excellent track record in sales, growth and general management in venture capital backed mobile technology companies including two company sales and one NASDAQ listing. Stephen was Managing Director Europe for Ad Infuse (sold to Velti) and then VP Sales and Business Development Europe for Velti after the takeover. Stephen was part of the senior management team that successfully listed Velti on the NASDAQ and was present in New York for the ringing of the opening bell, raising $300 million USD and reaching over $1 billion USD in valuation. Whilst at Ad Infuse and Velti, he opened offices across the globe, helping to build a multi-million dollar business, working with companies such as Vodafone, Orange, T-Mobile, Sky and Daily Mail. Prior to Ad Infuse Stephen worked at Touch Clarity (sold to Omniture), FirstCapital, Universal McCann and Lowe Howard Spink. As an experienced mobile advertising expert, Stephen founded LoopMe, the world’s largest mobile video advertising platform, reaching over 2 billion consumers worldwide. Since LoopMe’s foundation, Stephen has opened ten offices all over the world and grown its employee base from only a handful to over one hundred in under three years, developing the company from a start-up to a successful medium sized company with a monthly revenue in the high six figures. Stephen is also Chairman of the Mobile Marketing Association UK Advisory Board, a member of the EMEA Board and a supporter of the mobile marketing and advertising initiatives. Stephen was previously Co-Chair of the Global Advertising Committee and was a Member of the IAB Mobile Advertising Committee.

current job

LoopMe
LoopMe

organization founded

1

Stephen Upstone

Marco Van de Bergh
Marco Van de Bergh

Marco Van de Bergh

As LoopMe's CTO, Marco oversees LoopMe's product and technology development from the London office. Marco has worked in mobile advertising since 2006, as Director of Technology EMEA at Ad Infuse (sold to Velti) and Director of Products for Velti based in San Francisco. He worked in development & strategy for mobile services as Senior Business Analyst in Vodafone Group R&D Strategy.

current job

LoopMe
LoopMe

organization founded

1

Marco Van de Bergh

Employee Profiles
104
David Barker

David Barker

VP Product

Alex Fitton

Senior account executive

Jamie Omstrom

Senior account executive

Alexandria Jakaitis

Account executive

Sasha King

Team lead, client services

Neil Holmes

Uk head of sales

Alex Hinds

Regional sales manager, apac

Christina Park

Vice president of north america enterprise sales

Activity

Recent News
16
News Timeline

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