BetKlub is a social-based online betting platform that allows registered users to place bets on any area of interest and against any member of the community. Users can send private bets to friends or specific interest groups, or make their bets public for the entire community to participate in. The platform provides information feeds to keep users informed about their network's activity, allowing them to easily join, transfer, or comment on any bet. The company was founded by a former executive from PayPal and Betkup, and the current Head of Marketing Asia for Nokia Digital Health.