The company is a full-service digital agency that works with businesses and brands to create a personalized social experience for their fans. It offers a social newswire that filters viral and relevant content in real-time, allowing clients to better engage with their fans. Go Baller provides services such as website design, mobile app development, social media advertising, eCommerce strategies, and influencer marketing. It was launched in 2014 and is based in Cleveland, Ohio. Go Baller is a portfolio company of Rock Ventures LLC, founded by Dan Gilbert, the majority owner of the Cleveland Cavaliers and General Partner at Detroit Venture Partners.