The company's content analysis platform uses AI to analyze massive amounts of product reviews and provide valuable insights to online shoppers. By identifying topics and sentiment expressed in reviews, Aspectiva helps eCommerce visitors make informed decisions resulting in increased online conversion rates. In 2019, Aspectiva was acquired by Walmart to form its first innovation center in Israel, where they continue to tackle challenges in unsupervised and cross-domain topic modeling, sentiment analysis, and relevance analysis to help shoppers save time and money.