PontaMedia
Company

Last deal

Amount

Series A

Stage

22.08.2016

Date

2

all rounds

date founded

Financing round

General

About Company
PontaMedia offers innovative online advertising solutions for Latin America markets.

Industry

Sector :

Subsector :

Also Known As

Ponta

founded date

09.05.2013

Number of employees

Company Type

For Profit

Last funding type

Series A

IPO status

Private

Description

With our proprietary technology, BrandCAPTCHA®, we enable brands to engage with their audiences in a cognitive way, generating additional revenues for publishers while enhancing website security and aesthetics. In 2016, we launched DSBLQ, a lock screen app in Argentina, allowing users to earn rewards by watching content, ads, and participating in surveys. With over 300,000 downloads in the first year, we are now expanding to the rest of Latin America. Our unique digital marketing solutions enable brands and agencies to optimize online campaign results by innovatively connecting with users on both mobile and desktop platforms, leading to improved awareness, favorability, purchase intent, association, and recall.
Contacts

Contact Email

Phone number

Social url

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Financials

Funding Rounds
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2

Number of Funding Rounds

Their latest funding was raised on 22.08.2016. Their latest investor Wollef Ventures. Their latest round Series A

Date 
Funding Round 
Investors 
Money Raised 
Lead 
22.08.2016
1
Wollef Ventures

Wollef Ventures

Wollef Ventures is a Latin American-based venture capital firm that invests in early-stage technology startups.

Sector

Investment Banking and Brokerage Services

Subsector

Asset Managers and Custodians

Location

Mexico City, CDMX, Mexico

total rounds

1

total raised

$25M

count Of Investments

49

count Of Exists

1
Co-Investors
Investors
1
1

Number of lead investors

1

Number of investors

Investor 
Lead 
Round 
Partners 
Yes
Convertible Note, Series A
Wollef Ventures

Wollef Ventures

Wollef Ventures is a Latin American-based venture capital firm that invests in early-stage technology startups.

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Investment Banking and Brokerage Services

Subsector

Asset Managers and Custodians

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Mexico City, CDMX, Mexico

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1

total raised

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count Of Exists

1
Cristobal Perdomo

Cristobal Perdomo

Cristobal Perdomo is an experienced Internet investor, entrepreneur and executive focused on Latin America. He is a Co-Founder and General Partner at Jaguar Ventures, a venture capital firm focused on early stage Internet ventures in Latin America. At Jaguar, Mr. Perdomo is responsible for the firm’s investments in Zolvers, PontaMedia, and Nubimetrics. Previously, Mr. Perdomo served as VP of Real Estate Latin America at Navent.com, Latin America’s largest online classifieds company (backed by Tiger Global and Riverwood Capital). At Navent.com, he was part of the founding team and was responsible for the company’s real estate sites in Mexico, Argentina, Colombia, Peru, Ecuador, Panama and Venezuela, and software companies in Brazil and Mexico. During his tenure the operations he oversaw grew 14x in revenues and all turned EBITDA positive, going from representing less than 3% of the company to over 25% of the company's revenues and over 60% of the company’s EBITDA. Earlier in his career, Mr. Perdomo was part of the founding team of Groupalia, a daily deals site (backed by Caixa Capital Risc, Nauta Capital, Index Ventures and Insight Venture Partners). At Groupalia, he was responsible for launching the company’s operations across 5 countries (Mexico, Argentina, Chile, Colombia and Peru) in less than 8 months and positioning it as the no. 1 or no. 2 player in every market. In early 2012 the Latin American operations of Groupalia were acquired by Peixe Urbano. Mr. Perdomo began his career as a lawyer focused on international financial transactions in the energy sector. He has also held senior management positions at Cemex, Grupo Modelo (now part of AB Inbev), and Booz & Co. (now known as Strategy&). Mr. Perdomo holds an MBA with honors from Columbia University and received his JD summa cum laude from Universidad Iberoamericana.

current job

Wollef Ventures
Wollef Ventures

organization founded

3

People

Founders
2
Martín Leandro Trejomovich
Martín Leandro Trejomovich

Martín Leandro Trejomovich

current job

PontaMedia
PontaMedia

organization founded

1

Martín Leandro Trejomovich

Camilo Facundo Pirillo
Camilo Facundo Pirillo

Camilo Facundo Pirillo

current job

PontaMedia
PontaMedia

organization founded

1

Camilo Facundo Pirillo

Employee Profiles
5
Camilo Facundo Pirillo

Camilo Facundo Pirillo

Director

Martín Leandro Trejomovich

Martín Leandro Trejomovich

Director

Activity

Recent News
0