Sonobi
Company

Last deal

Amount

Private Equity

Stage

27.10.2020

Date

2

all rounds

$10.4M

Total amount

date founded

Financing round

General

About Company
Sonobi is an advertising technology developer that offers better ways for publishers, media agencies and advertiser brands to drive results.

Industry

Sector :

Subsector :

founded date

01.01.2011

Number of employees

Company Type

For Profit

Last funding type

Private Equity

IPO status

Private

Description

The company's technology uses user-centric tools and intelligent data that create effective advertising and better connections between people and brands, enabling media publishers, brand advertisers, media agencies and media technology providers to build intelligent strategies and collaborate effectively to create smarter media. Sonobi’s JetStream technology is transforming the business of traditional impression-based advertising to individual-based advertising, providing a fair and equitable media marketplace to connect advertisers directly with individuals.
Contacts

Contact Email

Phone number

Social url

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Financials

Funding Rounds
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2

Number of Funding Rounds

$10.4M

Money Raised

Their latest funding was raised on 27.10.2020. Their latest investor Cohere Capital. Their latest round Private Equity

Date 
Funding Round 
Investors 
Money Raised 
Lead 
Cohere Capital

Cohere Capital

Cohere Capital is a growth-focused private equity firm.

Sector

Investment Banking and Brokerage Services

Subsector

Asset Managers and Custodians

Keywords

Financial Services, Venture Capital, Finance

Location

Boston, MA, USA

count Of Investments

6
Safeguard Scientifics

Safeguard Scientifics

Safeguard Scientifics provides capital and operational support to growth-stage health care and technology companies.

Sector

General Industrials

Subsector

Diversified Industrials

Keywords

Health Care, Financial Services

Location

Radnor, PA 19087, USA

total rounds

1

total raised

$75M

count Of Investments

120

count Of Exists

39
Co-Investors
Investors
2
2

Number of lead investors

2

Number of investors

Investor 
Lead 
Round 
Partners 
Cohere Capital

Cohere Capital

Cohere Capital is a growth-focused private equity firm.

Sector

Investment Banking and Brokerage Services

Subsector

Asset Managers and Custodians

Keywords

Financial Services, Venture Capital, Finance

Location

Boston, MA, USA

count Of Investments

6
Nik Shah

Nik Shah

Prior to co-founding Cohere Capital with Daniel, Nik was a Managing Director at H.I.G. Capital / H.I.G. Growth Partners where he focused on private equity investments in high-growth, entrepreneur-owned companies in the business services, technology, media, and Internet sectors. In his 12 years at H.I.G., he has served on the board of over 10 past and current H.I.G. portfolio companies. Prior to joining H.I.G., Nik was with Landmark Growth Capital Partners in Boston, Massachusetts, a private equity firm focused on buyouts and growth equity investments in business services, manufacturing, and consumer companies. At Landmark, he was responsible for deal sourcing, due diligence, and assisting management as a board director and observer of several portfolio companies. Earlier in his career, Nik was at AH Ventures and Adams, Harkness & Hill in Boston. Nik received his Bachelor of Arts degree in biochemistry with honors from Harvard University and an M.B.A. from the Tuck School of Business at Dartmouth.

current job

Cohere Capital
Cohere Capital
Safeguard Scientifics

Safeguard Scientifics

Safeguard Scientifics provides capital and operational support to growth-stage health care and technology companies.

Sector

General Industrials

Subsector

Diversified Industrials

Keywords

Health Care, Financial Services

Location

Radnor, PA 19087, USA

total rounds

1

total raised

$75M

count Of Investments

120

count Of Exists

39
Mark Mitchell

Mark Mitchell

Mr. Mark Mitchell serves as a Partner at GM Ventures. He serves as a Board Member at Yoshi Mobility. He served as an Advisor at Sonobi. He served as a Board Observer at MediaMath. He served as a Board Member at CloudMine, Hoopla, and Quanticmind. He served as Vice President and Managing Director at Safeguard Scientifics. He joined Safeguard in 2005 where he is responsible for identifying and evaluating new technology companies for Safeguard and supporting Safeguard's existing partner companies. Before joining Safeguard, he helped build Wachovia Securities' East Coast Technology Group, where he focused on M&A and IPO transactions for Internet & software companies. He also previously worked at Broadview International, providing M&A advisory services to companies in the Internet, software, and communications infrastructure markets. Earlier in his career, he served as a consultant at PTG, a strategy and growth management consultancy, where he provided strategic advice to both Fortune 500 and early-stage technology companies. He serves as a Board Observer at Beyond.com. He holds a B.A. degree in Physics and Philosophy from Duke University and received an M.B.A. from The Wharton School at the University of Pennsylvania.

Acquisitions
1
Acquiree Name 
Date 
Price 
Acquisition Name 
Amply Media acquired by Sonobi

Amply Media acquired by Sonobi

acquirer

Sonobi
Sonobi

date

25.10.2021

type

Acquisition
Amply Media

Amply Media

Amply Media is a Marketing and Advertising company that specializes in content and digital marketing.

Sector

Media

Subsector

Media Agencies

Location

Kansas City, MO, USA

People

Founders
1

Nathaniel Thomas

current job

Sonobi
Sonobi

organization founded

1

Nathaniel Thomas

Employee Profiles
3

John Donahue

Chief Product & Marketing Officer

Nathaniel Thomas

CTO & Co-Founder

Michael Connolly

CEO

Activity

Recent News
0