Ignite offers LucidVueCX, a technology solution that helps CMOs gather feedback from consumers by analyzing their interactions across various channels such as phone calls, social media, and emails. This technology replaces or complements traditional methods like focus groups, surveys, and polls. By utilizing speech and text recognition, LucidVueCX saves time and money by eliminating the need for manual data collection. It provides CMOs with a more complete view of brand loyalty, allowing them to make informed decisions based on customer behavior patterns.