Whisk
Company

Last deal

$737.2K
Local Amount - GBP 440K

Amount

Series A

Stage

01.06.2014

Date

3

all rounds

$1.95M

Total amount

date founded

Financing round

General

About Company
Whisk provides a platform for creating, discovering, personalizing, and monetizing food content online, in-store, and at home.

Industry

Sector :

Subsector :

Also Known As

Foodient, whisk.com

founded date

04.06.2012

Number of employees

Company Type

For Profit

Last funding type

Series A

IPO status

Private

Description

The company partners with major retailers, publishers, CPG brands, and health companies to help them engage with consumers and drive product purchases throughout the food journey, from inspiration to preparation. Founded in 2012 and acquired by Samsung Next in 2019, Whisk's technology enables seamless integration of recipes, shopping lists, and nutrition information across multiple platforms, making it easier for users to plan and execute meals. With a focus on personalization, Whisk's AI-powered tools recommend recipes and products based on individual preferences and dietary restrictions, while also providing insights into consumer behavior and trends for its partners.
Contacts

Contact Email

Social url

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M&A Details
1

Transaction name

Acquired by

Samsung NEXT

announced date

04.03.2019

Financials

Funding Rounds
4
3

Number of Funding Rounds

$1.95M

Money Raised

Their latest funding was raised on 01.06.2014. Their latest round Series A

Date 
Funding Round 
Investors 
Money Raised 
Lead 
01.06.2014
$737.2K
Local Amount - GBP 440K
01.06.2013
$364.65K
Local Amount - GBP 240K
10.01.2013
$580.92K
Local Amount - GBP 360K
Co-Investors
Investors
1
1

Number of lead investors

1

Number of investors

Investor 
Lead 
Round 
Partners 
Yes
Seed
Midven

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Midven is a venture capital company that invests in fast-growing SMEs.

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count Of Investments

110

count Of Exists

25
Acquisitions
1
Acquiree Name 
Date 
Price 
Acquisition Name 
Avocando acquired by Whisk

Avocando acquired by Whisk

acquirer

Whisk
Whisk

date

21.05.2018

type

Acquisition
Avocando

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Subsector

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Location

Neuherberg, Oberschleißheim, Germany

total rounds

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People

Founders
3

Viktor Taranenko

organization founded

1

Viktor Taranenko

Craig Edmunds

current job

Whisk
Whisk

organization founded

1

Craig Edmunds

Nick Holzherr
Nick Holzherr

Nick Holzherr

Whisk helps turn food inspiration into meals on the table, through software that makes the process seamless for users. Nick now leads Whisk at Samsung NEXT, Samsung’s software and innovation division. Before Whisk was acquired by Samsung in March 2019, Whisk had grown from a team of 2 to 32, integrating the world's largest food ecosystem players in the US, UK, Australia and Germany. As a serial entrepreneur, Nick raised over $2m in VC funding to first found Whisk after pitching Whisk.com to Lord Sugar in the final of the BBC Apprentice 2012, where he achieved the series' best task-win record. In 2017 Nick was awarded an honorary doctorate from Aston University. Nick and his businesses have been featured in leading publications including Newsweek, The Guardian, The Telegraph, The BBC and The Next Web.

current job

Samsung NEXT

Nick Holzherr

Employee Profiles
13
Travis Bogard

Travis Bogard

SVP, Head of Product

Brian Herschaft

Brian Herschaft

Go-To-Market

Stuart Renshaw

Stuart Renshaw

Chief Commercial Officer

Larisa Sheckler

Larisa Sheckler

CCO

Viktor Taranenko

Viktor Taranenko

CTO

Jennifer Edwards

Jennifer Edwards

CMO

Nick Holzherr

Nick Holzherr

Founder & CEO

Craig Edmunds

Co-founder

Activity

Recent News
2