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Avocando acquired by Whisk
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Avocando
Avocando is a company that provides grocery shopping integrations for recipe platforms and smart home apps.
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Nick Holzherr
Whisk helps turn food inspiration into meals on the table, through software that makes the process seamless for users. Nick now leads Whisk at Samsung NEXT, Samsung’s software and innovation division. Before Whisk was acquired by Samsung in March 2019, Whisk had grown from a team of 2 to 32, integrating the world's largest food ecosystem players in the US, UK, Australia and Germany. As a serial entrepreneur, Nick raised over $2m in VC funding to first found Whisk after pitching Whisk.com to Lord Sugar in the final of the BBC Apprentice 2012, where he achieved the series' best task-win record. In 2017 Nick was awarded an honorary doctorate from Aston University. Nick and his businesses have been featured in leading publications including Newsweek, The Guardian, The Telegraph, The BBC and The Next Web.
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Nick Holzherr