The firm, founded in 2016, primarily invests in software and medical startups in China. It focuses on companies that are 4-5 years old and typically invests in rounds with 2-3 participants. With a preference for founders of portfolio startups, Qingdao Haier Venture Capital has a track record of committing exits more frequently than other companies. It typically invests in rounds ranging from $10 million to $50 million and has a particular interest in the consumer smart home sector. The firm is part of the Haier Group's Internet of Things ecosystem and aims to create a multi-win industry investment ecology by linking multiple resources.