This company offers a year-round gamified shopping experience that eliminates the need for customers to wait for sales events like Black Friday or Cyber Monday. Through this approach, brands can access data on optimal pricing per SKU and a waiting list of potential customers engaging with their brand at different price points, which helps them better control surplus inventory. By prioritizing fair prices and customer needs, 60 Seconds aims to build a loyal customer base that keeps coming back for more. The company's goal is to democratize prices and empower customers, creating a win-win situation for both brands and consumers.