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HERO
HERO
Company

Last deal

—

Amount

Private Equity

Stage

01.01.2022

Date

3

all rounds

$10M

Total amount

date founded

Financing round

General

About Company
HERO is a social shopping platform that connects consumers with retailers' physical stores, providing inspiration and shoppable content.

Industry

Sector :

Subsector :

Keywords :

Also Known As

HERO

founded date

01.06.2015

founders

Number of employees

101-250

Company Type

For Profit

Last funding type

Private Equity

IPO status

Private

Description

The virtual shopping application developed by HERO allows global retailers to interact with customers through text, chat, and video, providing virtual consultations, scheduling store visits, and one-on-one video calls. HERO's platform helps retailers increase sales and services in real-time, making shopping more personal. The company has been acquired by Klarna and is currently the #1 virtual shopping platform.
Contacts

location

London, UK

Contact Email

Website URL

http://usehero.com

Social url

Legal Names

Legal name

Hero Towers Limited
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Subsector

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Retail Technology, E-Commerce, Retail

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Shopic offers frictionless shopping for medium and large grocery stores.

Sector

Retailers

Subsector

Specialty Retailers

Location

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total rounds

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total raised

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M&A Details
2

Transaction name

Acquired by Bambuser

Acquired by

Bambuser
Bambuser

Bambuser

announced date

19.04.2024

Financials

Funding Rounds
4
3

Number of Funding Rounds

$10M

Money Raised

Their latest funding was raised on 01.01.2022. Their latest investor The K Fund. Their latest round Private Equity

Date 
Funding Round 
Investors 
Money Raised 
Lead 
01.01.2022
Private Equity
1
—
—
22.09.2020
Non-equity Assistance
1
—
SAP.iO
SAP.iO
01.08.2019
Series A
3
$10M
S28 Capital
S28 Capital
Vectr
Vectr
SAP.iO

SAP.iO

SAP.iO is SAP's strategic business unit that helps innovators start and scale their businesses with SAP.

Sector

Industrial Support Services

Subsector

Professional Business Support Services

Location

San Francisco, CA, USA

count Of Investments

223

count Of Exists

22
S28 Capital

S28 Capital

S28 Capital is an early-stage venture fund with $170M under management.

Sector

Closed End Investments

Subsector

Closed End Investments

Keywords

Financial Services, Venture Capital, Finance

Location

San Francisco, CA, USA

count Of Investments

66

count Of Exists

14
Vectr

Vectr

Vectr is a global early-stage venture studio based in Hong Kong.

Sector

General Industrials

Subsector

Diversified Industrials

Keywords

Venture Capital, Financial Services, Finance

Location

Sheung Wan, Hong Kong

count Of Investments

64

count Of Exists

7
Co-Investors
Investors
5
3

Number of lead investors

5

Number of investors

Investor 
Lead 
Round 
Partners 
The K Fund
The K Fund
No
Private Equity
—
Innovation Global Capital
Innovation Global Capital
No
Seed, Series A
—
S28 Capital
S28 Capital
Yes
Series A
—
The K Fund

The K Fund

The K Funds are private partnerships that invest in high-growth businesses.

Sector

Investment Banking and Brokerage Services

Subsector

Asset Managers and Custodians

Location

Los Angeles, CA, USA

count Of Investments

21

count Of Exists

4
Innovation Global Capital

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Innovation Global Capital is a venture capital firm that focuses on building disruptive early-stage companies in consumer industries.

Sector

Investment Banking and Brokerage Services

Subsector

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Keywords

Venture Capital, Financial Services, Innovation Management

Location

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S28 Capital

S28 Capital

S28 Capital is an early-stage venture fund with $170M under management.

Sector

Closed End Investments

Subsector

Closed End Investments

Keywords

Financial Services, Venture Capital, Finance

Location

San Francisco, CA, USA

count Of Investments

66

count Of Exists

14

People

Founders
1
Adam Levene
Adam Levene

Adam Levene

Adam Levene is the Founder of HERO®.

current job

HERO
HERO

organization founded

2
Adam Levene

Adam Levene

Employee Profiles
7
Emma Jessica Knox
Emma Jessica Knox

Emma Jessica Knox

Vice President Marketing

Vice President Marketing

Natasha Franzen
Natasha Franzen

Natasha Franzen

VP of Operations & COO

VP of Operations & COO

Ryan Grace
Ryan Grace

Ryan Grace

CRO

CRO

James Piccirillo
James Piccirillo

James Piccirillo

CFO

CFO

Alistair Crane
Alistair Crane

Alistair Crane

CEO

CEO

Adam Levene
Adam Levene

Adam Levene

Founder

Founder

Activity

Recent News
0