The platform offers a web-development interface, automatic layout generator, custom format editor, and animation timeline with pre-canned animations. It enables clients to have increased audience attention and engagement insights, and marketers can maximize creativity without the pain of resizing zillions of sizes and variants. The output is an engaging single fluid master creative called Fully-Fluid, especially suited for mobile, that can be deployed as a one-ad-tag to fit any ad slot on any screen. ResponsiveAds has served billions of impressions of Fully-Fluid creatives for marquee brands, agencies, and publishers.