Sports Loft is the first tech hub in London dedicated to connecting sports and media tech companies with investors and industry leaders. They focus on supporting early-stage startups and high-growth companies that have the potential to make a significant impact in the sports and media industry. By providing a platform for these companies to achieve their potential, Sports Loft acts as a startup accelerator, fostering growth and relationship-building within the industry. They seek out founders and companies that have innovative ideas and the ability to execute, and aim to be a vital part of their journey.