Pruoo's mobile app, iMumz, offers personalized lifestyle recommendations developed by experts of various life sciences to help expectant mothers follow holistic practices for a more joyful pregnancy. The app encourages mothers to follow the prescribed lifestyle, tracks progress, and shares it with respective doctors. iMumz offers various services such as daily activities, nutritional diet recommendations, and a chat engine with live streaming features hosting doctors. The app provides actionable activities like meditation, music, yoga, and unique baby bonding exercises for women to be physically and mentally healthy and connect with the baby. iMumz is founded by two IITians, a senior gynaecologist, and a well-known life coach. The app is trusted by more than 1000+ leading doctors and has around 500,000+ members, making it the fastest-growing platform for Indian pregnant women. It has won many startup competitions and is declared as the second-best health app of the country by the Government of India.