Totally Pregnant is a customizable and brand-able white-label pregnancy application that provides guidance to future parents and conceived mothers about important dates and all other child and pregnancy related issues including clinical advice, lifestyle suggestions, and playful features. The app includes state of the art weekly 3-D animations of the growing baby and expert descriptions of what is happening to mother and baby during each week. Hospitals can add, delete and brand expert Q&A, weekly content, reminders, classes, locations, and even videos. Totally Pregnant goes far beyond traditional portals, direct mail, and advertising – reaching pregnant moms where they live: on their smartphones.