Last deal

$14.79M
Local Amount - CAD 19M

Amount

Series C

Stage

01.02.2021

Date

3

all rounds

$67.91M

Total amount

date founded

Financing round

General

About Company
Sharethrough is a leading omnichannel ad exchange.

Industry

Sector :

Subsector :

Also Known As

750 Industries

founded date

01.01.2007

Number of employees

Company Type

For Profit

Last funding type

Series C

IPO status

Private

Description

Sharethrough, founded by Dan Greenberg and Rob Fan, emerged from their experience teaching at Stanford and their observation that genuinely interesting sponsored content presented in a non-interruptive format was the most effective monetization strategy. Sharethrough's mission is to build a sustainable advertising ecosystem by modernizing online advertising and moving beyond interruptive, low-value models. With its native advertising software, Sharethrough offers real-time buying, selling, and management of native in-feed advertising, providing an all-in-one solution for publishers to capture content marketing budgets and monetize their properties effectively. Following its merger with District M, Sharethrough now boasts a dedicated team of 140 employees across 8 offices in the US and Canada, positioning itself as one of the fastest-growing technology companies in the industry.
Contacts

Contact Email

Phone number

Social url

Legal Names

Legal name

Sharethrough, Inc.
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M&A Details
1

Transaction name

Acquired by

Sharethrough

announced date

09.02.2021

Financials

Funding Rounds
10
3

Number of Funding Rounds

$67.91M

Money Raised

Their latest funding was raised on 01.02.2021. Their latest round Series C

Date 
Funding Round 
Investors 
Money Raised 
Lead 
01.02.2021
$14.79M
Local Amount - CAD 19M
01.12.2018
$9.03M
Local Amount - CAD 12M
01.08.2016
$6.1M
Local Amount - CAD 8M
Co-Investors
Investors
7
2

Number of lead investors

7

Number of investors

Investor 
Lead 
Round 
Partners 
No
Series C
No
Series C, Series D
North Bridge Venture Partners & Growth Equity

North Bridge Venture Partners & Growth Equity

North Bridge Venture Partners invests in seed-to-growth stage funding for businesses in various sectors.

Sector

General Industrials

Subsector

Diversified Industrials

Location

Wellesley Hills, Wellesley, MA 02481, USA

count Of Investments

351

count Of Exists

114
Paul Santinelli

Paul Santinelli

Paul Santinelli focuses on investments in open source, software, security, Internet applications and infrastructure & communications. Previously, he served as director of Red Hat Network and was responsible for product definition, strategy, engineering, product management, marketing and lifecycle management for the company's flagship software services offering. Paul also served as the director of global information systems and technology during his tenure at Red Hat. Prior to Red Hat, Paul was founder and CEO of NOCpulse, a Silicon Valley software start-up focused on delivering the next generation enterprise systems management platform. NOCpulse was acquired by Red Hat in October 2002. While at NOCpulse, Paul was nominated for the Ernst & Young Entrepreneur of the Year Award of 2002. Previously, Paul was chief technology officer of Global Center and Vice President of technology for Global Crossing, a telecommunications company that built and operated the world's first independent global fiber optic network. During the past twelve years, Paul has held various engineering, product management and marketing positions in companies including Red Hat, IBM, Lotus Development and Compuware. Before joining North Bridge, Paul served on the advisory boards of Arrowpoint Communications (acquired by Cisco), Inflow, Kiva Software (acquired by Netscape), Mobility.net (acquired by Software.com) and One Secure (acquired by Netscreen). Paul has a BS from Emerson College in Boston.

current job

North Bridge Venture Partners & Growth Equity
North Bridge Venture Partners & Growth Equity
Patrick Keane

Patrick Keane

Keane is an experienced investor, advisor, and executive. Before joining Sharethrough, Keane was CEO of Associated Content, Inc., and EVP and CMO at CBS Interactive. He also served as Director of Advertising Sales Strategy at Google. He currently sits on the board of Onswipe.

current job

The Action Network
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count Of Exists

5
Floodgate

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Floodgate Fund is a venture capital firm that invests in early-stage technology companies.

Sector

Investment Banking and Brokerage Services

Subsector

Asset Managers and Custodians

Keywords

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Location

Palo Alto, CA, USA

count Of Investments

281

count Of Exists

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Acquisitions
1
Acquiree Name 
Date 
Price 
Acquisition Name 
VAN acquired by Sharethrough USA

VAN acquired by Sharethrough USA

acquirer

Sharethrough USA
Sharethrough USA

date

18.09.2014

type

Acquisition
VAN

VAN

VAN helps brands create and distribute shareable branded content campaigns.

Sector

Software and Computer Services

Subsector

Consumer Digital Services

Keywords

Brand Marketing, Advertising, Content Creation

Location

Bristol City, Bristol, UK

People

Founders
4
Brett Keintz
Brett Keintz

Brett Keintz

Brett Keintz is a product manager at Groupon in Chicago, IL with the official title of "Director of Social". Prior to Groupon, Brett was CEO and co-founder of Sharethrough, a startup providing viral media distribution for major brand advertisers. Sharethrough emerged out of 750 Industries, which was founded at Stanford and built viral applications on the Facebook platform. During the beginning of the company's existence, 750 Industries grew its user base from 0 to 20 million users in 60 days. Brett began his career in 2003 at Deloitte Consulting in the Strategy and Operations practice, where he advised clients in Telecom, Medical Technologies, and Media. In 2004, he researched music piracy and digital media in Madrid as a Fulbright Scholar. His research was accepted for publication by the Society for Economic Research and Copyright Issues (SERCI) and he has also published articles on VoIP, podcasting, and p2p networks. Brett received a MBA from Stanford Business School in 2008 and holds a BS in Finance from Boston College. He's originally from Madison, WI and is a huge fan of the Superbowl Champion Packers.

current job

Instagram
Instagram

organization founded

1

Brett Keintz

Matt Monahan
Matt Monahan

Matt Monahan

Matt is a Stanford University graduate, investor,entrepreneur, and artist.

current job

The Most Famous Artist
The Most Famous Artist

count Of Investments

5

count Of Exists

1

Matt Monahan

Dan Greenberg
Dan Greenberg

Dan Greenberg

Dan Greenberg is the founder and CEO of Sharethrough, a 150+ person SF-based software company that powers in-feed, native ads for premium publishers like Time Inc, Hearst, People and brand marketers like Pepsi and P&G. Dan also acts as the co-chair of the IAB Native Advertising Committee. Dan comes from a research background at Stanford in persuasive technology, and regularly teaches classes in brand content, modern monetization, and viral engineering. Dan was recently named to the Inc "35 Under 35" list, the Forbes “30 Under 30″ list and has been honored as an Ad Age Media Maven. He organizes and hosts the Sharethrough Native Ad Summits, is a regular speaker at advertising and technology conferences, and contributes to industry publications including Forbes, AdAge, and TechCrunch.

current job

Sharethrough USA
Sharethrough USA

organization founded

1

Dan Greenberg

Rob Fan
Rob Fan

Rob Fan

Rob leads all product and technology strategy for the company. He is a practitioner, student and teacher of the “lean startup” methodology. In his spare time, Rob, hacks and plays with new technology and advises early-stage startups about the successes and pitfalls he has learned thus far. Prior to Sharethrough, Rob worked as a technology consultant for Booz Allen Hamilton advising various three-letter government agencies. As an early adopter of the Facebook platform, Rob was one of the teaching assistants for the first-ever “Facebook Class” while at Stanford. Rob holds a BS in Electrical Engineering from Johns Hopkins University and a MS in Management Science and Engineering from Stanford University.

current job

Sharethrough USA
Sharethrough USA

organization founded

1

Rob Fan

Employee Profiles
187
Patrice Marin

Patrice Marin

SVP Partnerships

Benoit Skinazi

Benoit Skinazi

SVP Marketing & Communications

Jean-François Coté

Jean-François Coté

CEO

Mark Siebert

Mark Siebert

Staff Engineer

Frank Maguire

Frank Maguire

Vice President of Sales Enablement

Shauna Fitzmorris

Sw sales director

Stan Rosellini

Stan Rosellini

Senior Ad Sales Account Executive

Eddy Pechuzal

Staff engineer

Activity

Recent News
2
News Timeline

The graph reveals the ratio (%) of positive news articles in a chosen time range