The company focuses on providing affordable housing loans to lower and middle-income Indian families, with a specialization in home, plot, construction, composite, home improvement, and home extension loans. They offer an end-to-end loan processing system through their technology platform, which ensures efficient and hassle-free loan disbursement and collection. The company is managed by a team of experienced professionals, with centralized decision-making at the head office. Their parent company, Motilal Oswal Financial Services Ltd, is a well-diversified financial services company focused on wealth creation through knowledge. MOHF's mission is to enhance India's housing stock by enabling homeownership among lower and middle-income families.