App Annie
Company

Last deal

Amount

Venture - Series Unknown

Stage

28.03.2018

Date

3

all rounds

$157.08M

Total amount

date founded

Financing round

General

About Company
App Annie provides market data and insights to support decision-making for app marketing, partnering, and investment strategies.

Industry

Sector :

Subsector :

Also Known As

App Annie

founded date

01.03.2010

Number of employees

Company Type

For Profit

Last funding type

Venture - Series Unknown

IPO status

Private

Description

App Annie offers various products and platforms including Store Stats, a free online service for app ranking analysis; App Store Analytics, a free sales analytics dashboard for app publishers; Advertising Analytics, a free service that aggregates mobile app advertising data; eBook Store Analytics, a free service that connects Amazon Kindle and iTunes Connect Books accounts; Intelligence, a paid product that provides market estimations; and Usage Intelligence, a paid product that provides data on an app's active users and revenue. The company has filed a trademark infringement lawsuit against its competitor and is used by over 45,000 publishers worldwide.
Contacts

Contact Email

Social url

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M&A Details
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Transaction name

Acquired by

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announced date

18.03.2024

Financials

Funding Rounds
7
3

Number of Funding Rounds

$157.08M

Money Raised

Their latest funding was raised on 28.03.2018. Their latest investor IVP. Their latest round Venture - Series Unknown

Date 
Funding Round 
Investors 
Money Raised 
Lead 
Greenspring Associates

Greenspring Associates

Greenspring Associates is a global investment firm.

Sector

Investment Banking and Brokerage Services

Subsector

Asset Managers and Custodians

Keywords

Financial Services, Venture Capital, Finance

Location

Owings Mills, MD, USA

count Of Investments

179

count Of Exists

61
Headline

Headline

Headline is a global venture capital firm investing in winning teams across stages and geographies.

Sector

Investment Banking and Brokerage Services

Subsector

Asset Managers and Custodians

Keywords

Venture Capital

Location

San Francisco, CA, USA

count Of Investments

408

count Of Exists

58
IVP

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IVP is a venture capital firm investing in rapidly-growing technology companies.

Sector

Investment Banking and Brokerage Services

Subsector

Asset Managers and Custodians

Keywords

Venture Capital, Financial Services, Finance

Location

Menlo Park, CA, USA

count Of Investments

310

count Of Exists

94
Headline

Headline

Headline is a global venture capital firm investing in winning teams across stages and geographies.

Sector

Investment Banking and Brokerage Services

Subsector

Asset Managers and Custodians

Keywords

Venture Capital

Location

San Francisco, CA, USA

count Of Investments

408

count Of Exists

58
Co-Investors
Investors
11
4

Number of lead investors

11

Number of investors

Investor 
Lead 
Round 
Partners 
Yes
Series D, Series E
Yes
Series C, Series D, Series E
IVP

IVP

IVP is a venture capital firm investing in rapidly-growing technology companies.

Sector

Investment Banking and Brokerage Services

Subsector

Asset Managers and Custodians

Keywords

Venture Capital, Financial Services, Finance

Location

Menlo Park, CA, USA

count Of Investments

310

count Of Exists

94
Eric Liaw

Eric Liaw

Eric Liaw joined Institutional Venture Partners (IVP) in 2011. He is focused primarily on later-stage investments in high growth companies across a variety of sectors including enterprise software, Internet, and mobile. Eric serves as a Board Director or Observer for IVP portfolio companies AdRoll, The Honest Company, Mindbody, OnDeck, RetailMeNot (SALE), Supercell, Wikia, and ZipRecruiter and led IVP's investments in GitHub and Klarna. He previously served as a Board Director for Dropcam (Nest). Prior to joining IVP, Eric was with Technology Crossover Ventures (TCV) where he completed minority and control investments in private and public companies across the Internet and software sectors. Eric was actively involved in originating, executing and managing a number of investments, including: Adknowledge, Altiris (acquired by Symantec), eHarmony, Fandango (acquired by Comcast), Global Market Insite (acquired by WPP), Intelligent Beauty, Netflix (NFLX), TechTarget (TTGT), Tiny Prints (acquired by Shutterfly), Webroot Software, and Zillow (Z). Earlier in his career, Eric was a member of Morgan Stanley's Technology Investment Banking Group. During his time at Morgan Stanley, Eric was involved in strategic and financing transactions valued at over $4 billion for clients across multiple technology sectors, including C|Net, Crystal Decisions, JD Edwards, Hewlett-Packard, Science Applications International Corporation (SAIC) and others. Eric also held technical and marketing positions with Trend Micro and Canon Software Publishing. Eric holds a B.A. in Economics with a minor in Computer Science and an M.S. in Management Science and Engineering, both from Stanford University.

current job

IVP
IVP

count Of Investments

2

count Of Exists

1
Headline

Headline

Headline is a global venture capital firm investing in winning teams across stages and geographies.

Sector

Investment Banking and Brokerage Services

Subsector

Asset Managers and Custodians

Keywords

Venture Capital

Location

San Francisco, CA, USA

count Of Investments

408

count Of Exists

58
Headline Asia (formerly Infinity Ventures)

Headline Asia (formerly Infinity Ventures)

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Sector

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Subsector

Diversified Industrials

Keywords

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Location

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count Of Investments

88

count Of Exists

6
Acquisitions
4
Acquiree Name 
Date 
Price 
Acquisition Name 
Libring acquired by App Annie

Libring acquired by App Annie

acquirer

App Annie
App Annie

date

26.09.2019

type

Acquisition
Libring

Libring

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Sector

Software and Computer Services

Subsector

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Location

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Appscotch acquired by App Annie

Appscotch acquired by App Annie

acquirer

App Annie
App Annie

date

14.03.2016

type

Acquisition
Appscotch

Appscotch

AppScotch provides transparency to mobile paid advertising.

Sector

Media

Subsector

Media Agencies

Keywords

Advertising, Analytics, Mobile

Location

Foster City, CA, USA

total rounds

1
Mobidia Technology acquired by App Annie

Mobidia Technology acquired by App Annie

acquirer

App Annie
App Annie

date

06.05.2015

type

Acquisition
Mobidia Technology

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Subsector

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Location

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total rounds

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total raised

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People

Founders
2
Bertrand Schmitt
Bertrand Schmitt

Bertrand Schmitt

Tech Entrepreneur, co-Founder at App Annie. Bertrand has more than 20 years exec experience in Tech across US, Europe and Asia, and has lived in Paris, his hometown, Philadelphia, Beijing, Shanghai, the San Francisco Bay area, and now the Greater Seattle Area. Bertrand co-founded App Annie in Beijing in 2010, and as CEO during 8 years and Chairman during 10 years, led its huge growth to become a global company now headquartered in San Francisco. As Board Director, Bertrand now focused on the long term view of the business. App Annie is the mobile performance standard, its mobile market data and analytics platform is used by industry leaders all over the world, as it has now reached more than $100M in Annual Recurring Revenues. App Annie has over 400 employees across 12 offices worldwide, and has raised $150M in VC-backed financing from: IDG Capital, Greycroft, e-Ventures, Infinity Ventures, Strive Capital, Sequoia Capital, IVP, Greenspring and others. Bertrand is also an active business angel, and senior advisor to multiple startups and VC funds. Previously, Bertrand was VP Mobile for Gomez, a web analytics company, acquired by Compuware in 2009 for around $300M. Before that Bertrand was COO and VP Marketing at the French mobile analytics company Zandan, acquired by Keynote Systems. Bertrand started his career as co-founder and CEO/CTO of the French startup “Arkadia Netsystems”. Bertrand has an MBA from The Wharton School, and a Masters in Computer Networks from ISEP in France.

current job

Tech Deciphered
Tech Deciphered

organization founded

2

Bertrand Schmitt

Bjorn Stabell
Bjorn Stabell

Bjorn Stabell

Bjorn Stabell hails from Nothern Norway but has spent 20+ years as an entrepreneur in China where he founded and ran Exoweb (2000-2009) and Happylatte (2008-2016), as well as co-founded App Annie (2009). Before that, he was China CTO at Ogvily, and Research Scientist at SINTEF Applied Mathematics in Norway. He received a MSc Computer Science from the University of Tromsø, Norway, and also worked at the computer center there.

current job

App Annie
App Annie

organization founded

2

Bjorn Stabell

Employee Profiles
281
Will Murphy

Will Murphy

Head Of Innovation/ Sr. Director of Product & Engineering

Emma Grant

Emma Grant

Senior Account Executive

Vratislav Bartonicek

Vratislav Bartonicek

Senior Front-End Engineer

Simon Boudrias

Platform front end lead

René Lux

Staff qa engineer

Kuda Mugabe

Staff product support engineer

Gaurav Dhawan

Vp, global head of it

Andriy Lyashchenko

Senior staff architect

Activity

Recent News
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