Frasers Group, which started as a small store in Maidenhead in 1982, has grown to become a global sports-goods retailer with roughly 670 stores worldwide. The company owns a collection of iconic brands, including Sports Direct, Flannels, GAME, Jack Wills, Sofa.com, Evans Cycles, USC, and Everlast. Frasers Group is committed to pushing the boundaries of traditional retail environments and future-proofing its business by improving product access and creating a shopping environment fit for purpose for many years to come. The company is not afraid to take risks and has diversified its portfolio to elevate its stores and change the way the industry operates.