Through a dual video interface, 1Up enables direct competitions and utilizes reward systems, communities, and gamified features to enhance user engagement. Competitions are judged by other users and quantified by "1Ups" (likes), which contribute to experience points and increase a user's level. These achievements are reflected in a leaderboard and can be redeemed for cash prizes and in-app customizations. Users can join communities to participate in challenges and interact with like-minded individuals. Additionally, 1Up plans to introduce inter-community competitions in the future. The platform offers various gratification features such as leveling up, leaderboards, experience points, in-app currency, and user avatar profile customizations.