Affinio's technology mines billions of relational network connections to analyze the relationships within any audience and group individuals into passion clusters based on member affinities. This allows Affinio to reveal untapped insights about each audience segment, helping their clients build effective marketing strategies. Affinio's graph engine is highly optimized for I/O efficiency and maximizing processing speed on solid-state drives, making it one of the fastest graph analysis and machine learning technologies in the world. Affinio's platform leverages the interest graph to understand consumers by analyzing and visualizing massive consumer data sets to uncover naturally-forming interest segments within any audience. Affinio is now part of NowVertical Group, and their technology has been ported natively inside Snowflake's Data Cloud.