Rand Nickerson

As founder and CSO of OpinionLab, Rand has served as the visionary mind behind much of our organization’s growth and innovation. Over the course of our 13-year history, he has helped establish OpinionLab as a pioneering force in the industry, designing and patenting the customer-driven feedback model that helped make VoC a ubiquitous and indispensible strategic metric. Today, he spends much of his time leading the management team, working with outside investors, and imagining the next great Voice of Customer breakthrough. Before founding OpinionLab, Rand’s career centered on developing technology to acquire new forms of marketing data. In 1978, he developed the first digital audience response system, which was originally used to study viewers’ moment-to-moment reaction to television. He later launched several successful measurement technologies to support advertising testing, media measurement, television metering, electronic test marketing, interactive audience response services, web-based user-experience optimization, mobile feedback, and global market intelligence. He holds numerous patents in measurement technology and completed his graduate work at the University of Toronto. Although Rand’s mind never leaves work entirely, he often stumbles upon his best new ideas while strolling along a North Carolina beach or cruising the Intracoastal Waterway.