Salesforce introduces its ‘Genie’ and makes all its apps talk to each other
Customer relationship management provider will soon be able to adjust customer experiences in real time
The dream of every customer data analyst is to be able to influence customer’s experience in real time, as they browse through the website. However, thus far companies have only been able to acquire and use data past the point of actual purchase.
Salesforce claims to have made a revolutionary discovery that would allow it to incorporate customer behaviour in real-time. The name of the tool is “Genie” and the big news was announced earlier, during the Dreamforce customer conference.
Conference participants note that this has been the most exciting announcement of the entire conference. According to Salesforce representatives, Genie is a new data integration model that underlies the entire Salesforce platform with the aim of quickly moving data wherever it’s needed most.
Patrick Stokes, Salesforce’s representative, said the firm’s Customer 360 applications – sales, service, commerce, marketing, etc. – are now connected to Salesforce metadata and can interact with one another.
It sounds like a dream, but some sceptics are starting to scratch their heads about the possible privacy infringements.
