Hong Kong media company receives £500M in funding to boost personalised marketing
A technology for automating in-store performance marketing powered by AI was created by Displayforce
A pre-seed round featuring NL Platform saw €500,000 invested for the Hong Kong based media firm Displayforce. This will enable the programmatic advertising company to create additional revenue, personalise offline marketing communications, and measure and engage consumers.
By researching target consumers, crafting pertinent messaging, and comprehending various retail media channels, the goal is to bridge the gap between online and offline marketing.
The co-founder and managing director of NL Platform, Jaap van Vreden, claims that his company is a specialist in brand management and development for private labels.
They mix the strengths of e-commerce vs bricks and mortar in operating a new frontier for the newest trends and innovation in the fashion sector. The company boasts a 10+ apparel label portfolio made up of merchants and their very own private label brands.
NL Platforms provides significant insights to back end development in bringing new clothing labels to market, operating as an active partner for worldwide retailers in the manufacture of fashion lines.
