Poppi offers a healthy soda substitute, raises $25M in capital
The soda industry is expected to be valued at $173 billion by 2025
Poppi, a prebiotic soda brand, teamed up with businesses like Olipop to showcase their viability in the global soda market which is predicted to be worth $173 billion by 2025. Poppi was founded in March 2020 at the peak of the pandemic, but invested in the right people to make a successful brand.
Their drinks have 20 calories and less than five grams of sugar, along with natural fruit and apple cider vinegar. The nutrients are intended to improve skin health, digestion and immunity.
The company’s revenue has surged by 148% while online sales increased by 250%. Poppi is also a TikTok sensation with more than 1 billion views. The company’s distribution approach involves developing a network of direct shop deliveries.
Poppi has now accumulated more than $40 million in total. The company’s valuation has increased, while a $25 million investment funded by CAVU was recently made. They have also made numerous changes as well including on the executive staff. CEO Chris Hall joined the company in May after 15 years at Talking Rain Beverages.
Lana Buchanan arrived as CMO after holding various VP positions at Anheuser-Busch and Campari. Chuck Czerkawski also joined as CFO, he helped Essentia Water in 2021.
Poppi offers nine different flavours, and has doubled its distribution to more than 20,000 locations while on schedule to open 30,000 doors in 2019.
Poppi is looking into expanding into Costco and Sam’s Club by developing multipack sales strategies and creating new flavours. The business introduced a Cherry Limeade flavour earlier this year.
