Vow seeks to actualise lab-grown meat by making a meatball from extinct mammoth

Vow, an Australian cultivated meat company, decided that the best way to attract people to meat grown from cells was to develop a mammoth meatball, resurrecting the flesh of long-extinct animals.

The purpose is to demonstrate the scientific sophistication of the cell-grown meat technology, urging people to switch from slaughtered animal products to more exciting alternatives. The act also renders visible the link between animal slaughter and large livestock extinction. 

Tim Noakesmith, a co-founder of Vow, notes that the woolly mammoth embodies a symbol of diversity loss and climate change. He repeatedly emphasises the imperative to convert people from eating conventional meat to eating things that can be produced in electrified systems.

While Vow isn’t the first company growing replacements for conventional meat, its competitors are still aiming to develop the perfect chicken, pork and beef. At the same time, Vow is interested in obtaining cells from unconventional species to create new kinds of meat. 

Have you ever been curious to taste an alpaca, a buffalo, a crocodile, a kangaroo or a peacock? Well, Vow has been looking into all of these options and, hopefully, will get them ready for mass production soon. 

The company’s most developed product is Japanese quail, which the company expects will be in restaurants in Singapore this year.